Best Sellers & Cult Classics
The tried-and-true favorites everyone loves
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Liqua-Play™ Eye Shadow
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Stay All Day® Smudge & Set Waterproof Gel Eye Liner
Stay All Day® Smudge & Set Waterproof Gel Eye LinerSaucy (Matte Burgundy Wine) Sweetie (Matte Ballet Pink / Matte Soft Pink) Marshmallow (Matte White) Violetta (Matte Indigo / Matte Violet) Gilded Green (Khaki Green with Gold Sparkle) Stingray Black (Jet Black) Espresso (Matte Medium Brown) Damsel Dark Brown (Blackish Brown) Lionfish Bronze (Deep Bronze Sheen) Cashmere (Light Gold Sheen) Vivid Sapphire (Deep Blue) Plumfull (Deep Purple) Electric Lapis (Electric Blue Shimmer) Silver Lining (Silver Metallic Shimmer) Cypress (Dark Metallic Green) +11- Regular price
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$24.00 - Regular price
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- Sale price
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$24.00
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Stay All Day® Waterproof Liquid Eye Liner
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Heaven's Hue Highlighter
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Holiday Exclusives & Limited Edition Sets
Seasonal palettes, gift sets
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Eye Love This Stay All Day® Eye Liner Duo ($47 Value)
Eye Love This Stay All Day® Eye Liner Duo ($47 Value)- Regular price
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$29.00 - Regular price
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$47.00 - Sale price
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$29.00
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Kisses Make Me Happy Stay All Day® Liquid Lipstick Duo ($48 Value)
Kisses Make Me Happy Stay All Day® Liquid Lipstick Duo ($48 Value)- Regular price
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$29.00 - Regular price
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$48.00 - Sale price
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$29.00
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Under $25 / Stocking Stuffers
Small, affordable items perfect as add-ons, mini versions, travel sizes
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Mini HUGE™ Extreme Lash Mascara
Mini HUGE™ Extreme Lash Mascara- Regular price
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$15.00 - Regular price
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$0.00 - Sale price
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$15.00
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Mini Liqua-Play™ Eye Shadow
Mini Liqua-Play™ Eye Shadow- Regular price
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$15.00 - Regular price
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- Sale price
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$15.00
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Deluxe Mini Stay All Day® Liquid Eye Liner in Intense Black
Deluxe Mini Stay All Day® Liquid Eye Liner in Intense Black- Regular price
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$15.00 - Regular price
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- Sale price
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$15.00
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For the Makeup Lover
Full gift ideas for someone who loves makeup
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Stay All Day® Liquid Lipstick Shimmer & Sheer
Stay All Day® Liquid Lipstick Shimmer & Sheer- Regular price
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$25.00 - Regular price
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$0.00 - Sale price
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$25.00
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Pocket Play™ Shadow Palette
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Mauvelously Saucy Eye Bundle (Blue/Green/Hazel) - Limited Time Exclusive
Mauvelously Saucy Eye Bundle (Blue/Green/Hazel) - Limited Time Exclusive- Regular price
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$38.40 - Regular price
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$48.00 - Sale price
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$38.40
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For the Minimalist / Natural Look
Lighter, everyday favorites
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Liqua-Play™ Eye Shadow
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Heaven's Dew All Over Glimmer
Heaven's Dew All Over Glimmer- Regular price
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$30.00 - Regular price
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- Sale price
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$30.00
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Convertible Color™ Dual Lip & Cheek Cream
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Complete Harmony Lip & Cheek Stick
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Get Personal - Eye Color
Eye Color Bundles
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Brown Eyes Bundle - Limited Time Exclusive
Brown Eyes Bundle - Limited Time Exclusive- Regular price
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$38.40 - Regular price
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$48.00 - Sale price
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$38.40
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Green Eyes Bundle - Limited Time Exclusive
Green Eyes Bundle - Limited Time Exclusive- Regular price
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$38.40 - Regular price
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$48.00 - Sale price
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$38.40
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Blue Eye Bundle (Travel Edition)
Blue Eye Bundle (Travel Edition)- Regular price
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$29.60 - Regular price
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$37.00 - Sale price
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$29.60
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Envy After Dark Bundle (Travel Edition)
Envy After Dark Bundle (Travel Edition)- Regular price
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$29.60 - Regular price
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$37.00 - Sale price
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$29.60
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Glam & Party Ready
More dramatic, glittery, bold looks, shimmers, metallics, bold liners, statement lips
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Liqua-Play™ Eye Shadow
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Stay All Day® Liquid Lipstick
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Stay All Day® InkWear™ Liquid Eye Liner
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Bundles & Value Sets
Curated sets that offer savings vs buying individually “Look Kits,”
“Complete Eye + Lip Sets,” etc.
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Ocean Mist Bundle (Travel Edition)
Ocean Mist Bundle (Travel Edition)- Regular price
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$29.60 - Regular price
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$37.00 - Sale price
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$29.60
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Bright Eye Bundle (Any Eye Color) - Limited Time Exclusive
Bright Eye Bundle (Any Eye Color) - Limited Time Exclusive- Regular price
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$38.40 - Regular price
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$48.00 - Sale price
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$38.40
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Gilded Age Eye Bundle (Any Eye Color) - Limited Time Exclusive
Gilded Age Eye Bundle (Any Eye Color) - Limited Time Exclusive- Regular price
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$38.40 - Regular price
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$48.00 - Sale price
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$38.40
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Champagne Veil Eye Bundle (Any Eye Color) - Limited Time Exclusive
Champagne Veil Eye Bundle (Any Eye Color) - Limited Time Exclusive- Regular price
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$36.00 - Regular price
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$45.00 - Sale price
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$36.00
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Trending Products
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Champagne Veil Eye Bundle (Any Eye Color) - Limited Time ExclusiveChampagne Veil Eye Bundle (Any Eye Color) - Limited Time Exclusive
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$36.00 - Regular price
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$45.00 - Sale price
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$36.00
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Opulent Kitten Highlighter Duo
Opulent Kitten Highlighter Duo- Regular price
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$54.40 - Regular price
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$68.00 - Sale price
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$54.40
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Frosted Highlighter Duo
Frosted Highlighter Duo- Regular price
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$51.20 - Regular price
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$64.00 - Sale price
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$51.20
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Cherry Cola Deluxe Bundle
Cherry Cola Deluxe Bundle- Regular price
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$100.80 - Regular price
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$126.00 - Sale price
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$100.80
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